Argan Oil Guide: Liquid Gold for Hair and Skin Explained
Argan oil's nickname, "liquid gold," comes from more than just its warm, golden color. The oil is genuinely rare, extracted from the kernels of the argan tree, which grows almost exclusively in a specific region of Morocco, and the labor-intensive traditional extraction process contributes to both its reputation and its price. What matters more for actually using it, though, is what's in the oil itself.
This covers argan oil's nutrient profile, its benefits for hair and skin, and how to use it correctly for each.
What makes argan oil nutritionally valuable
Argan oil is rich in oleic and linoleic fatty acids along with a notably high concentration of vitamin E, giving it strong moisturizing and antioxidant properties. This fatty acid profile is what gives argan oil its rich, deeply conditioning feel on both hair and skin, distinguishing it from lighter oils like jojoba.
The vitamin E content specifically supports skin barrier function and provides antioxidant protection against environmental damage, contributing to argan oil's reputation for improving overall skin and hair health with regular use.
Benefits for hair
Argan oil deeply conditions dry, damaged, or coarse hair, adding shine and reducing the appearance of frizz through its rich fatty acid content coating and smoothing the hair cuticle. It's particularly effective for hair that's been damaged by heat styling or chemical treatments, where the intensive moisture helps restore a smoother look and feel.
Unlike lighter oils, argan oil works well as both a pre-wash treatment for deep conditioning and a post-wash leave-in treatment on damp or dry hair for ongoing frizz control and shine.
Benefits for skin
On skin, argan oil moisturizes without feeling as heavy as some other rich oils, making it suitable for dry to normal skin types looking for deep hydration. Its antioxidant content supports overall skin health, and some people use it to help with the appearance of stretch marks and scars, based on its skin-supporting fatty acid profile.
For acne-prone or very oily skin, argan oil can feel too rich for daily facial use, though a very small amount applied sparingly to particularly dry areas is usually well-tolerated even by oilier skin types.
How to use argan oil for hair
Apply a small amount to damp or dry hair, focusing on the mid-lengths and ends rather than the roots, to add shine and control frizz without weighing hair down. For a deeper treatment, warm a slightly larger amount and apply generously from roots to ends, leaving it on for 30 minutes to overnight before washing out.
How to use argan oil for skin
Apply a few drops as the last step of your skincare routine, pressing gently into skin rather than rubbing, to seal in the hydration from earlier steps. It can also be mixed into a regular moisturizer for an extra boost, particularly useful during drier months or in air-conditioned environments.
Argan oil vs jojoba oil: which to choose
Argan oil's richer fatty acid profile makes it better suited to very dry, damaged, or coarse hair and skin needing intensive moisture, while jojoba oil's lighter, sebum-like structure suits fine hair or oilier skin better. For a full comparison between these two popular oils, see our jojoba oil vs argan oil guide.
The bottom line
Argan oil's reputation as "liquid gold" holds up under scrutiny, backed by a genuinely rich fatty acid and vitamin E profile that delivers real conditioning and antioxidant benefits for both hair and skin. Use it generously on dry, damaged hair and sparingly on skin, where a little goes a long way. Our hair oil collection has argan oil options for building it into a regular routine.
The Argan Hair Oil works well as both a pre-wash treatment and a leave-in finishing product, and the Argan Hair Shampoo reinforces the same conditioning benefit with every wash.
FAQ
Why is argan oil called "liquid gold"?
The name comes from its golden color and rarity, since it's extracted from argan trees that grow almost exclusively in a specific region of Morocco through a labor-intensive traditional process.
Is argan oil good for oily or acne-prone skin?
It can feel too rich for daily use on very oily or acne-prone skin, though a small amount applied sparingly to dry areas is usually well-tolerated. Lighter oils like jojoba are generally a better daily fit for oilier skin.
Can argan oil be used on both hair and face from the same bottle?
Yes, pure argan oil is versatile enough for both uses, though facial application should use a much smaller amount than a full hair treatment would require.
Does argan oil help with frizzy hair?
Yes, its rich fatty acid content coats and smooths the hair cuticle, which is one of the more effective natural approaches to reducing frizz, particularly on dry or damaged hair.
How is argan oil different from argan hair shampoo or conditioner?
Pure argan oil is a concentrated treatment applied directly, while argan-infused shampoo or conditioner delivers a lighter, ongoing dose of the same conditioning benefit with each regular wash.

